Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueASO-SLING Women's Platform Wedges Sneakers Height Increasing Casual Comfortable Breathable Lace-Up Sequined Walking shoesASO-SLING Women Air Damping Wedge Sneakers Platform Anti Slip Rubber Sole Air Cushion Backpacking Boots.1TO9 Womens Spikes Stilettos Platform Embroidered Imitated Suede Boots MNS032991TO9 Womens Checkered Pleated Backpacking Urethane Pumps shoes MMS06537 When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.Hoohle Sports Womens colorful Giraffe Zebra Toucan Flex Mesh Roshe 2 Lightweight Casual Road Running shoesHoohle Sports Womens Hand Drawn Green Zebra Giraffe Flex Mesh Roshe 2 Lightweight Coll Fashion Sneakers shoes Women's Winter Warm Mute Home Non-Slip Slippers shoes Indoor Thick Soft Soles Bedroom shoesAllhqFashion Women's Solid Pu High Heels Pull On Round Closed Toe BootsIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Daya by Zendaya Womens Marlow Pointed Toe Flat.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Wetkiss Lady's Over The Knee Boots Thick high Heels Thigh high Boots Winter Women's shoesFabulicious Womens BELLE-309G B M Sandal.
10x the reach an enterprise's employees have on social media compared to corporate accounts.