Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueT-JULY Flat shoes Women Loafers Cotton Fabric Breathable Home Out Soft Style Footear Ladies Cool Casual shoesKongsta Women Side Zipper Comfortable Square Heel Ankle Boots Fashion Square Toe Keep Warm Winter shoes Black Red White.Show Story Lace Up Buckle High-top Bone High Heel Platform Ankle Boots,LF40601YU&XIN-Women's boots in Autumn and Winter, a Large Size of a Round Head and a Woman's shoes When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.Michelin Women's Manager Oxford shoesFAT BABY Peas shoes Female Spring 2019 New Mori Girl shoes Flat Shallow Mouth shoes strapshoes Women Canvas Slip-on Flats NavyBC Footwear Womens Unify Ankle BootIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Kenneth Cole Cooper Women's Boots.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation SoftMoc Women's Andrea 5 Footbed Toe Thong Wedge SandalInc Womens Kivah Party Dress Sandals.
10x the reach an enterprise's employees have on social media compared to corporate accounts.